According to the A.C. Nielsen Co., today's youth in America spend 900 hours per year in a classroom but 1500 hours per year watching television.Girls channel surf with remote controls, socialize with Facebook, and text message with their cell phones. It is a glamorous life. Friendships abound, popularity soars, and teen advice is just a click a way.
Yes, they can multi task with the best of them, but are their communications expressing their full potential? What do they constantly talk about? Fashion, friends, boys, each other?
Through the performing arts, GCA has carefully designed our program to give girls new insights into their behavior of product consumption, peer interaction, and self-communication. Once the psychology of the media influence is revealed, America’ daughters will have new information to rewrite the consumer oriented scripts that presently define their female experience.
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