Thursday, November 29, 2007

Beauty myth or truth?

Young girls have not acquired the cognitive or language ability to formulate verbal or interpersonal identifications to oppose advertising's cultural myth that women must be young, thin, and beautiful. Girls become addicted to external approval. They get tangled in the confusion year after year through middle school and into high school without the information they need to begin the journey to authentic relationships with themselves and their peers. It affects their leadership skills, multicultural assessments, and academic pursuits.

Symptoms begin as the girls basing friendships on looks and status consumption styles rather than human qualities of personal character, values, and honorable principles. The APA’s Task Force on Advertising and Children states that young children inherently lack the cognitive capability to effectively recognize and defend against televised commercials. . .and the persuasive intent of such messages is by its very nature exploitative.

GCA presents a social network of leadership development through the performing arts for girls to access the language dialogue with one another and themselves to discuss these underlying issues. Girls daily conversation do not yet address consumerism and advertising affects on personal identity. Parents don’t know how to counter it as marketers blatantly bypass the adults’ input and target a child’s influence and access to consumer purchases.

Our program targets status vs. social conscious consumption patterns, fashion magazine content analysis of and by individuals, and use of media stereotype images on self perception and identity allowing America's daughters to think, discuss, and digest new ways of responding to their consumer saturated worlds.

No comments: