Wednesday, November 14, 2007

Consumption Games

America's daughters just need a little help from brand domination. They have been born into a world of fashionistas and mall mania. We are just realizing the damage to their beings. At birth, they begin their journey into fairytales and princesses as Disney rules with Cinderella, Belle, and Jasmine-all beautifully and perfectly polished. Our girls grow up just trying to fit in with the fashion obsessed culture.

What my generation called "keeping up with the Joneses" is now the "consumption games of the glamour crowd". Whether you are at school or the mall, you notice who has the most points.

We need to give our girls information to use their intellects to define their needs and wants instead of corporate America.

Glam Council of America, the US Teen Fashion Board is designed for girls to express how fashion, media, and technology influence personal development. This is a performing arts program based on the motto, "It's not what your wear, it's who you are!" Until America's daughters get new sources of info to combat the branding mastery of "cradle to grave" marketing, we can expect behavioral misconceptions to continue.

Visit our website, to learn how you can help.

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